Affiliate Marketing

The hand I was dealt

Thrasio is expanding its brand marketing and product-promotional efforts by creating an affiliates platform for influencers and publishers. The affiliate partners currently drive $100MM in sales, projected to scale beyond $150MM in revenue in 2023.

The affiliate partner program is currently managed with spreadsheets and manual input, which limits the team's ability to keep scaling operational procedures. To solve this, their workflows needed to be streamlined.

My contributions

• Collaborated within a cross-functional team to improve the Product Catalog.
• Created an improved brand-filtering system for product search and niche-audience targeting.
• Developed an in-depth research plan that led to an increase in influencer brand loyalty and revenue.