Veterans Affairs — AI LLM CoPilot: Provided product design leadership and UX direction for the CoPilot chat interface, document upload, citations, side panels, error states, and scalable document management, decreasing user errors and streamlining design-to-engineering handoff.
Veterans Affairs — Pensions & Burials Benefits: Led user interviews, testing, and synthesis that helped increase veterans receiving disability benefits, and improved design ops and documentation for the SI-0969 and 530EZ forms.
IRS — Tax Withholding Estimator: Restructured information architecture to raise user adoption, ran A/B testing to improve usability and accessibility, and established design-ops handoff procedures across the team.
CMS — CyberGeek: Led user interviews and redesigned the platform's iconography and design system, improving information architecture and accessibility.
Sr. Product Designer → Product Design Manager
Thrasio
May 2020 – Oct 2023
Established the design-ops foundation, onboarding, hiring, project intake, design, and research processes, resulting in a 40% decrease in software vendor expenses.
Led a team of 4+ designers across project allocations, design roadmaps, OKRs, career-growth strategy, design critique, and weekly 1:1s.
Enhanced data visualization and creative vision for enterprise internal tools, increasing sales for acquired Amazon FBA businesses and an affiliate platform used by 600+ influencers.
UX Designer II
Publicis · Epsilon
Apr 2018 – May 2020
Achieved a 40% increase in customer retention for clients including Vanguard, Citi, American Express, Exxon Mobil, Renesas, and Kay Jewelers through strategic product planning, user-centric messaging, and UI redesign.
Improved the end-of-lease renewal process for General Motors Financial using quantitative and qualitative research and customer-segmentation strategies.
Enhanced HCP and patient websites for Horizon Pharmaceuticals and Daiichi Sankyo through a redesign of UI, user flows, sitemaps, and information architecture.
Consulted startups (Blavity, Five Box, OutDoc, 2020 Shift) on responsive applications meeting Section 508 accessibility standards.
Lead Product Designer
Patientory
Jul 2017 – Feb 2018
Designed an Ethereum-blockchain B2B2C healthcare mobile application to securely transfer patient EMR data.
Created and implemented a comprehensive style guide and deliverables while conducting user and product research and defining product requirements.
Facilitated discovery sessions for patient validation, strategic product iterations, user flows, and design sprints, resulting in a successful MVP release.
UX Analyst (Contract)
Cox Communications
Apr 2017 – Jul 2017
Improved data visualization and UI design for a storm-tracker assessment tool.
Led a comprehensive redesign of the storm tracker, including wireframes and gathering requirements from stakeholder feedback.
UX Designer (Contract)
The Home Depot
Sep 2016 – Jan 2017
Developed acceptance criteria in collaboration with QA and engineering teams for Pro Referral.
Improved API functionality and web experience by leading customer user research and testing sessions.
Freelance Designer
Independent
Apr 2013 – May 2016
Early-career freelance UX and visual design engagements across web and brand.